I often wonder about the true benefits of exposure on the internet. I remember talking to a friend who had a project that was picked up all over the place, including mainstream websites. I asked them if they received any calls or jobs because of the exposure. They said no. Then again, they didn’t exactly take a proactive approach either.

The internet is a pretty awesome and powerful tool for distributing photography and building connections, but I also think we sometimes overestimate the true value we’re creating. Look no further than the first internet bubble for a prime example. There are some that say we’re in another internet bubble right now, one that’s driven by over valuing social media.

(full article)